Our Team

Cindy Pereira – Managing Director

Cindy is the central nervous system of our firm. Cindy ensures that every client has a first-rate experience. She handles all incoming business requests, produces the Nonprofits are Messy podcast, and leads our efforts to develop new and innovative products and services. She creates projects and systems to ensure that our work stays on target and is about the best ambassador a boutique nonprofit firm could want.

Cindy joined our team after a career that spanned three busy decades. Shortly after starting her position as an office manager at Perot Systems in the late 90’s she was promoted to management consultant and asked to help lead the certification of market data service providers, clearinghouses, and various service bureaus around the world for a global financial institution. Later she decided to take on an even more demanding mission as a full-time mother. In her “free time” she is a freelance journalist, a voice-over actress, and a writer.

Versatility, energy, and the innate ability to communicate at all levels are Cindy’s hallmarks. Her interest in people, generosity, and gregarious nature have connected her to a rich cross-section of humanity. She has interviewed, photographed and developed countless friendships with icons of the arts as they pass through the area. In addition to caring deeply for community issues and identifying ways to help those in need, as a volunteer parent she spent time within the school system promoting healthier living and stronger learning environments for children. Through her involvement in charitable causes such as The Hunger Project, a global organization dedicated to the sustainable end of hunger, she reaches others around the world.

Cindy is fluent in Portuguese, Spanish, English and on a good day can tell people exactly what they need to do in French.
Perhaps more importantly, she brings joy and humor to our work.

Their twins Mary and Ezra are in college, Julia and their dog Nugget are still at home, whereas their oldest son Joao, lives in Austin, TX.


 Lindsay Hoffman – Director, Consulting Services

Lindsay leads our consulting practice, bringing to our work a deep commitment to the nonprofit sector, the ability to ask the right question at the right time, strong project management skills and a warmth and generosity of spirit that adds just the right element of joy to every client engagement.

Lindsay has been in your shoes as a nonprofit leader. Her roots are in development with 15 years’ experience advising and leading the development functions for nonprofit organizations across the country. Lindsay’s career started with helping to launch an auto lending nonprofit in Lebanon, NH in 2002, and since then, she has helped dozens of organizations (from small start-ups to large national institutions) to efficiently strengthen their development functions and attract strategically-meaningful revenue for growth.

She’s worked with organizations dedicated to human services, public health, early childhood literacy, job training and financial literacy training, transportation, small business lending, HIV/AIDS and sexual health, domestic violence prevention and services, and education. Her full -time roles have included tenures at Seedco, a $100 million national community development intermediary as its Vice President for External Affairs and as Managing Director for Development at GMHC, a $30 million NYC-based HIV/AIDS organization.

Early on in her career in development, Lindsay recognized that program design and program metrics were keys to successful resource development and she brings a strong expertise in these areas to our strategy engagements.  In addition, she has a particular expertise in institutional funding (corporate and government).

Lindsay is our go-to for the development of a five star workplan, timetable and budget with clear deliverables. Thanks to Lindsay, so too do all of our client engagements.

Lindsay lives in Brooklyn with her partner Matt and their dog Emma. Lindsay is more well behaved than Emma.


Dan Osheyack – Marketing Strategist

When he’s not dazzling us by posting oversaturated iPhone photos of Catskill scenery on FB, Dan Osheyack supports our work around strategic positioning, branding, marketing, and communications.  Dan has spent more than 30 years in the marketing world, most recently with the Clinton Foundation where he was Chief Marketing Officer of the Clinton Global Initiative (CGI).  When CGI closed down in December 2016, Dan took on a consulting role with the Clinton Foundation where he has spearheaded the development of a new internal/external brand marketing strategy.  Before joining CGI, Dan served for 10 years as VP, Philanthropic Investments for Time Warner Inc., where he oversaw the Time Warner Foundation and the company’s ground-breaking funding of education and arts programs.   Prior to that, Dan led the marketing teams at Entertainment Weekly Magazine and People Magazine.  He has extraordinary insights about nonprofits and how they can position themselves to build business partnerships, maximize brand awareness and  increase fundraising. It’s also a fact that Dan will always look better in photos than in real life due to the talent of his husband of 25 years, portrait photographer, Joseph Moran.  

Laura Zielke – Community Manager, Nonprofit Leadership Lab

Laura is the Community Manager for The Nonprofit Leadership Lab, our online membership site for board and staff leaders of small nonprofits.  She serves our community by facilitating meaningful connections and fostering authenticity, generosity, and laughter.

For the past two decades, Laura has worked as graphics/website designer and marketing consultant for a variety of organizations spanning the nonprofit sector from environmental and health to education and arts & culture and faith based organizations.

Laura earned her Master of Divinity degree from Midwestern Baptist Theological Seminary  where she focused her studies on Biblical Studies, Greek, and Archaeology after earning a Bachelor of Arts at California Baptist University with a major in Religion.

No fiercer advocate for nonprofit leaders will you find than Laura. She goes above and beyond to ensure that nonprofit leaders have the resources and advice they need and deserve. The more than 2,500 members of our Lab feel a true sense of community because of Laura’s “divine” intervention.

Laura lives in North Carolina. John is her lucky husband and their son Zachary is attending college virtually.