Your work speaks for itself! The idea of spending time “marketing” is secondary to getting the job done! Right?
Wrong, wrong, wrong!
Maybe it’s because I ‘grew up’ in the entertainment business, but I believe that good messaging is absolutely vital to the success of a nonprofit. Unfortunately, often it’s terribly overlooked.
If you can’t describe in one or two memorable sentences what your organization does and why it’s important, you won’t get press, your grant proposals will be a big, hot mess, and you will miss huge fundraising opportunities.
This is a leadership issue at its core.
Very Practical Advice About Messaging for Nonprofits
- Interview with Messaging Guru, Howard Bragman
- What Jerry Falwell Taught Me About Messaging
- Recruit Smart, Enthusiastic Communications Majors
- Why Thank You Notes Are So Critical (And the Right Way To Do Them)
- The Big Mistake That’s Hurting Your Nonprofit (and How to Fix It)
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